Installing SQL Server 2012 on a new VM - Error Code 0x858C0017

TITLE: SQL Server Setup failure.
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SQL Server Setup has encountered the following error:

The SQL Server product key is not valid. To proceed, re-enter the product key values from the Certificate of Authenticity (COA) or SQL Server packaging.

Error code 0x858C0017.

For help, click: http://go.microsoft.com/fwlink?LinkID=20476&ProdName=Microsoft%20SQL%20Server&EvtSrc=setup.rll&EvtID=50000&EvtType=0xFDC38F1F%25400x75B506EA%25401420%254023

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BUTTONS:

OK
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I am trying to create a new dev environment and I'm using VMware Player running Windows Server 2008R2 SP1. I am able to run through the setup checks but when I hit "Next" I receive the error above. Also, I am able to install this on my personal computer - just not in my VM. Any way to solve this?

Thanks!

Edit: Just to clarify some things.

1) I am trying to install SQL Server 2012 Enterprise Edition.

2) I downloaded the .ISO file using my MSDN License and when I downloaded the file the text boxt next to it said that a product key was not required.

3) I went inside the setup directory and found the DefaultSetup.ini and there was a product key inside that has been confirmed by a rep to be a valid product key.